From May 8 to 11, 2025, Marrakech once again became the main stage for one of Morocco’s most anticipated cultural events: Caftan Week. Marking its twenty-fifth anniversary, this year’s edition took on special significance, not only as a milestone for Moroccan fashion but also as a living tribute to the nation’s rich intangible heritage.
Caftan Week 2025: “Caftan, Heritage in a Desert Dress”
Under the evocative theme “Caftan, Heritage in a Desert Dress,” Caftan Week 2025 paid homage to the Moroccan Sahara-a region whose traditions, artistry, and spirit have long inspired the caftan’s evolution. This year’s program offered a dynamic blend of:
- Fashion shows featuring Morocco’s most celebrated and emerging designers
- Heritage exhibitions and masterclasses exploring the caftan’s history and craftsmanship
- Workshops and open houses connecting artisans with the public
- Live performances and interactive experiences that brought Moroccan heritage to life
A highlight of the week was the “Jeunes Talents” fashion show, where the next generation of Moroccan designers showcased their creativity, deeply rooted in tradition yet boldly innovative. This year, Zineb Aqqa was awarded the Grand Prix Jeunes Talents 2025, signaling a bright future for Moroccan fashion.
Linking Caftan Week to Dar Gnawa Museum’s Mission
At Dar Gnawa Museum, our mission is to weave together the threads of Morocco’s diverse intangible heritage-celebrating not only the rhythms of Gnawa music but also the artistry, rituals, and stories that define our cultural landscape. Like the caftan, Gnawa music is an emblem of Morocco’s ability to blend influences from Sub-Saharan Africa, the Sahara, and the Maghreb, creating something uniquely Moroccan yet universally resonant.
Both the caftan and Gnawa traditions are inscribed in Morocco’s intangible heritage, passed down through generations and continually reimagined by contemporary artists and artisans. Caftan Week’s focus on innovation rooted in tradition mirrors Dar Gnawa’s vision: to bridge past and present, inspire connections, and foster appreciation for Morocco’s living heritage.
Why Caftan Week Matters for Marrakech and Beyond
Hosting Caftan Week in Marrakech-an epicenter of Moroccan culture-reinforces the city’s role as a guardian and promoter of national heritage. The event not only boosts the creative economy and supports young talent but also invites locals and visitors alike to engage with the deeper stories behind Morocco’s iconic styles.
For cultural institutions like Dar Gnawa Museum, Caftan Week is a moment to reaffirm our commitment to preserving, sharing, and celebrating Morocco’s intangible heritage. By participating in and supporting such events, we help ensure that the beauty, diversity, and meaning of Moroccan traditions continue to inspire future generations.
